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Saving brick-and-mortar retail

The opportunities for retailers to tap big data are vast, as long as they avoid notable pitfalls.

“Big data will save brick-and-mortar retail,” claims Paul Schottmiller, a senior partner for Cisco® Consulting Services’ retail practice.

It’s a bold statement, but industry experts are bullish on the transformative prospects of in-store and online data. Retail success has always been achieved by getting the right product to the right customer at the right time, location, and price. And yet, retail has historically been a time-delayed business, with critical decisions made from outdated information.

“Retailers have always been forced to evaluate the past to inform the present and future. Last...

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